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Behavioral Economics For Dummies Morris Altman
Publisher: Wiley, John & Sons, Incorporated

Behavioral Economics Cheat Sheet http://www.dummies.com/how-to/content/behavioral-economics-for-dumm. Blogger Supermom, a behavioral economist, discusses the. Niceness, Fairness & Social Responsibility have positive effects). The literature on behavioural psychology provides useful insights into some of the key mechanisms in individuals' health behaviour that should be taken into account when extending the economic model framework in this direction, such as the . January videos…all you need to know about Behavioural Economics and 'women in digital' in 16 minute chunks – not really, but they are still worth a look! A dummy in England is another word for pacifier. Element of the proposed new Personal Accounts system is based on behavioural insights (inertia etc), and just the other day I managed to find a 'Behavioural Finance For Dummies' type leaflet on the retail investors bit of a fund management website. There's a pun on the word dummy in this post. (Source: Behavioral Economics For Dummies). It's full of short examples of psychological tests and their implications, and it is an especially good read for economists who tend to assume that people behave according to some simple precepts of rationality. Educate yourself (about Finance).